Spun-off from ConAgra, Lamb Weston engaged London’s Williams Murray Hamm to gussy things up with a new logo and aesthetic…and then came to Peacock Nine to help them dig deeper to find their purpose and authentic point of difference.
The end result?
One strong CASE for a true potato PARTNER amidst a sea of potato purveyors
Customer Promise / Brand Credo - For Employee Training
Campaign Tagline + Graphic Identity
Brand Launch - Print
Brand Launch - Print
Product Sell Sheet / Sales Support
Mobile / Digital
Brand - Print
Mobile / Digital Ad
Brand Standards / Style Guide - For Marketing Team & Agency Partners
Website (via internal team)