A Steady Supply of Brand Intelligence for RedPrairie

B2B brand health measurement and strategic guidance for an enterprise logistics and supply-chain software company.

Situation
RedPrairie competed in logistics and supply-chain software against enterprise giants such as Oracle and SAP and specialists such as Manhattan Associates. As it expanded its offerings, leadership needed to know where the brand stood and whether new products and marketing were sharpening its differentiation or diluting it.

Opportunity
Give leadership a consistent way to assess brand health and keep growth aligned with RedPrairie’s competitive advantage.

Solution
Peacock Nine identified the brand health metrics that mattered most to RedPrairie’s business, customers and competitive context, then built them into a longitudinal tracker that showed how the brand performed over time.

The tracker connected measurement to strategy. Leadership could assess whether marketing and new product introductions reinforced the brand’s positioning, giving teams a shared reference point as the business grew.

Impact
RedPrairie gained an ongoing resource for keeping marketing and product decisions anchored to its competitive advantage, with brand health built into how growth initiatives were judged.

Ultimately, RedPrairie was acquired by JDA Software in a transaction valued at approximately $1.9 billion.

Timing: 2 months