Delivering for UPS
Helping UPS think out of the box for its customer and brand
Situation
Business leaders know that there’s a lot riding on their relationship with UPS and UPS knows that to compete and thrive in the shipping and supply-chain business there’s one thing that they must always deliver—-TRUST.
Opportunity
Provide a package of ongoing insight initiatives for UPS that enables them to both understand what is driving their customers and ensure that their marketing and communications are delivering the goods, quarter after quarter, year after year.
Solution
LISTEN & LEARN — Our team designed and executed a number of B2B-focused, customer learning initiatives on behalf of UPS over the years including—
Business-Owner Discovery (qualitative & quantitative)
Including anonymous, virtual sharing sessions via Hot Potato®
Marketing + Communications Preferences (qualitative & quantitative)
Competitor Review & Brand Positioning (qualitative & quantitative)
Leveraging Peacock Nine’s associative strategy tool, BACON®
Advertising Effectiveness & Brand Tracking (quantitative)