Fueling Innovation for TPG

InnovationBrand
Written By Peacock Nine

Ensuring a new fuel canister innovation wins the checked flag with NASCAR fans

Situation

Private equity owners of the molded plastics company Wedco / The Plastics Group thought they had a real winning new product on their hands — a 2.5 gallon, tip-can inspired gas can for NASCAR enthusiasts.

Having invested in the license and designed a prototype, they invited Peacock Nine to help them determine how to sell it, who to sell it to, where to sell it, and what its optimal price might be?

Opportunity

Assess the potential of this new product innovation. Craft a go-to-market strategy to support its successful launch. Determine the optimal price point that gets it out of the pits and on the right track.

Solution

LISTEN & LEARN — Leveraging Peacock Nine’s database of 4000+ NASCAR fans, we designed and fielded an online quantitative survey focused on—

  • Attitudes and Usage— NASCAR

  • Reactions to Prototype / Concept

    • animated rendering (360-degree)

  • Pricing perceptions & optimal price

  • Ideal consumer profile

THINK — We distilled key findings from this initiative into a go-to market strategy for this new product initiative with product refinement opportunities, pricing recommendations, and sales/marketing considerations.

Timing 3 weeks


Peacock Nine
Previous

Souping Up Knowledge for Hain Celestial
Next

Delivering for UPS